How Media-Ready is your candidate?
By Puseletso Mompei
Communication and Media skills were once thought of as a nice-to-have for Managers, Corporate Executives and other business leaders. Those who were blessed with the ‘gift of the gab’ were as happy to address shareholders as they were to appear on the evening news business segment. Meanwhile those who didn’t want much exposure could afford to shy away.
But times have changed. 24 hour news cycles have made the media hungrier, coupled with internet and social networking-driven exposure, executives can be easily ‘Googled’ and called on to be part of conversations happening in the public arena in multimedia platforms ranging from online webinars, to radio, print and television interviews
As an HR practitioner, it can sometimes be difficult to assess whether candidates are ready for the new responsibilities of having a more public profile.
Tips on how to assess media readiness:
A candidate who has been exposed to the media in the form of past interviews or providing information or opinion, has an advantage when they step into a more senior position which turns the spotlight on them. Familiarity with the media allows candidates to engage more effectively and comfortably than those who find this space totally alien.